President & Founder, Traci Goudy, RN, opened Homecare By Design in 2008 to provide traditional homecare to seniors in the area, seeking to employ and train the most excellent Caregivers, and create a company culture of integrity and joy. But after nearly 30 years of working with seniors, she knew they needed more than just a Caregiver – they needed more solutions to make “aging in place” into a practical, accessible reality.
In 2012, Homecare By Design opened a sister location in West Lafayette to host activities, seminars, and other events for seniors. The vision was to provide a space where seniors could experience “community” without having to move into a retirement community, thus inspiring the name of this new program: “Senior Community Without Walls”. In 2016, we merged our administrative office and the community location into one 6000 sq. ft. space in West Lafayette. Not only did this provide more room for activities, but also allowed space to create a Caregiver Classroom, where we provide ongoing staff training, and the Getaway Bistro, where we serve a healthy, light lunch on weekdays to any visitors.
We continued to observe the other obstacles seniors faced when ‘aging in place’, which led us to launch our Home Maintenance Program in 2014, available to clients and non-clients alike for lawn care, seasonal maintenance, installations, repairs, and all the odd jobs in between. We also expanded our Wellness Services to work more closely with senior-friendly services in the area, so we could connect seniors & their families to quality hospice services, trust officers, estate planners, medical services, and more. Though we’ve already made huge advances past most other traditional homecare agencies in the nation, Homecare By Design will never stop looking for new ways to provide solutions for seniors to retire with everything under one roof – their own.
Homecare By Design was named Small Business of the Year 2011 by the Greater Lafayette Commerce up against other promising small businesses in the community. We could hardly contain our overwhelming joy, so winning this prestigious award ‘fueled the fire’ in our drive to provide seniors with the services they would need to live an independent, dignified life in the place of their choosing. Our agency was further blessed in 2012 and 2015 when we were voted as Greater Lafayette’s first ever 'Best Home Care Agency' in Journal & Courier’s Reader’s Choice Awards.
Homecare By Design’s mission is to “better the world, one life at a time”. We do this in whatever ways we can, including making donations to organizations such as Alzheimer’s Association, Lafayette Urban Ministry, Big Brothers/Big Sisters, Purdue University Retirees Association, and much more. We are also passionate about educating our staff in financial literacy, parenting, and of course, anything involving becoming a diversely trained Caregiver. We strive to remain a great employer to our Caregivers, offering healthcare benefits, paid time off, and other programs & incentives, so that they can grow as individuals and use their growth to improve our community as well.